Michael is half of the powerhouse team behind Your Super, one of the biggest superfood brands in the U.S. and Europe. In just over 8 years, Your Super transformed from zero to a whopping $200 million in revenue.
But this wasn't an ordinary business venture. Michael's cancer diagnosis at age 24 inspired him and partner Kristel, to consider the power of food as medicine. After his recovery, he started experimenting with superfood mixes to boost his immunity and, with the help of his partner and now wife, Kristel de Groot, they created Your Super.
From humble beginnings in Amsterdam, Michael led the company as CEO to quickly spread across six continents, 60+ countries and was named the fastest-growing Food & Beverage company in 2021 by Inc. Magazine.
Kristel and Michael recently published their newest book Your Super Life and you can keep up with them on the top-ranking Your Super Life Podcast, their site @kristelandmichael, website, and on Instagram @kristelandmichael.
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